The Obermeier Group is anchored in the shared ambition and visionary entrepreneurship of its management, husband-and-wife team, Markus and Priscilla Obermeier.  

Priscilla Obermeier

Drawing on  20+ years of experience in storytelling, brand writing, retail, branded entertainment, copywriting, and journalism, Priscilla combines a passion for story with multichannel retail to create and grow imaginative, innovative and inspirational retail brands.

Priscilla created the Frederick & Sophie story-driven retail concept, the Frederick & Sophie brand characters, and she designed and wrote the Frederick & Sophie website, . She is responsible for the overall creative direction of FREDERICK & SOPHIE, including but not limited to content creation, styling of illustrations, story-centric buying & merchandising, strategic marketing communications, strategic brand partnerships, social media communications, and the product design of the FREDERICK & SOPHIE private label.

Although born in Jakarta, Indonesia, Priscilla grew up in The Netherlands. Together with Markus and Indy, she lived in Germany, Italy, The Netherlands, United States, and Austria. She speaks fluent Dutch, English, and German, and enough Italian to order a coffee to go. She has written for international retailers, global fashion and beauty brands, and online and print magazines in Dutch and English. While living in Berlin, she wrote as a contributing editor for ELLE Netherlands. Her weekly online column ‘A Suitcase in Berlin’ covered her view on the Berliner fashion, lifestyle and entertainment industry. She was a judge on an international model contest and was asked to teach fashion journalism to students at the Akademie Mode & Design Berlin.

Taking her writing skills to Hollywood, she weaved brands into screenplays while ensuring plot and character consistency. As a brand writer, she matched brand objectives to editorial storylines.

Her designer skills received interest from renowned retailers such as Saks Fifth Avenue, Barney’s, Bergdorf Goodman, Neiman Marcus, Ilum, and KaDeWe.

Priscilla is a life-long bookworm, and you might have already had an awkward bump-in with her in the streets of Paris, Milan, New York, Berlin, Amsterdam or Vienna as she likes to read a book while walking to her next appointment. Priscilla is a proud mom of Indy who tells her to never give up and also that he would like to become King of New York with a toy empire.

  • Luxury Retail. Delivering and executing a repositioning strategy for a luxury multi brand retailer (20+ brick & mortar stores and E-Commerce) across several areas including store branding, retail marketing, private brands strategy, development of a brand voice, brand creative content and marketing communications (internal, external and online). 


  • Beauty & Retail. Defining and executing a brand strategy, including developing a consistent brand voice, brand creative content and marketing communications for a global beauty player. 


  • Media & Entertainment. Developing a branded entertainment concept for a Los Angeles based comedy micro blogging site, including translating the stories posted on the site into an episodic video series and creating, writing and producing the pilot episode, negotiating brand partnerships, and marketing. The video was called “the best quality video on YouTube” by an industry professional. In Los Angeles, Priscilla was a member of Women in Film and the International Academy of Web Television.


  • Media & Entertainment. Priscilla helped develop and implement a corporate communications strategy (internal and external) for a global media company through its public tender process and subsequent €2.6bn sale and delisting.
Markus Obermeier

Markus’ expertise stems from his 25+ years experience leading broad sales transformations, designing sales organization structures and implementing retail-, wholesale-, off-price and franchise sales strategies to drive revenue and growth for global fashion and lifestyle brands across multiple markets in the EMEA Region.

Through his extensive work in the industry, he has gained deep insights into the clothing, footwear, and accessories markets in the EMEA region and built a wealth of expertise in a broad range of functional issues, including brand restructuring & turnaround, category strategies and brand merchandising.

Markus’ successes are as much fueled with his operations, trading and merchandising experience as with his pragmatism, determination and persistence. It’s the same determination that made him win several championships as a professional skier- and soccer player.

Having lived in Germany, France, Italy, The Netherlands, The United States and Austria, Markus speaks German, French, English and Italian. At home you can find him drinking green tea while reading yet another history book. He is a proud dad of Indy who keeps beating him in chess and Mario Kart 8. You can wake him up for Gado Gado or a Nutella sandwich.

  • Developing and executing a market entry strategy for Eastern Europe, including the multiyear development of a strong sales organization and visual merchandise team, negotiating franchise partnerships, the development of 39 shop-in-shop concepts, and assortment optimization for the local markets, increasing new market revenue from EUR 25M to EUR 250M for a global designer lifestyle brand. 


  • Developing and executing an EMEA market-entry strategy through key wholesale accounts and franchise operations for an emerging global fashion & lifestyle brand. 


  • Delivering a brand turnaround including the restructuring of the EMEA sales organisation, assortment optimization for local markets, pricing and promotions , resulting in profitability and 11% year by year growth in a declining market.


  • Implementation and execution of off-price channel strategies for global fashion brands looking to clear excess inventory quickly.

Over the years, Priscilla received a tremendous amount of praise for her storytelling and writing skills. Her work has been called “inspirational, vivid, and graceful.”

To me, story is the mode of communication that wraps the clarity of a rational message inside an emotional package and delivers it with sticking power.” - Priscilla Obermeier ``

On ‘The Gypset World of Akkesoir’ for ELLE:

“I love the article, just read it 2 times. THANK YOU! It really descibes my style and concept of the World of Akkesoir. It has been written with such devotion, so beautiful! The last scentence is so true: ‘k Richt de wereld in, Wiedewiede naar mijn eigen zin’ (Ich mach’ mir die WeltWiddewidde wie sie mir gefällt …. ) That is so exactly like it is! A -for me as well- very inspiring article. And it feels even more special that it has been written from you, a very special Dutchy for our native Elle” – Akke Aimaq, Owner & Designer, Akkesoir, Berlin, Germany

On ‘the Achtland Aqua Babes Presentation’ in ELLE

“Thank you so much for your kind words! I truly appreciate it and your support means a lot to us during these early stages of ACHTLAND’s development. xT” – Thomas Bentz, Managing Director, ACHTLAND, London, U.K.

On ‘Dodo’ for ELLE:

“Thank you for this great text on the collection and on the Dodo exhibition!” – Dr. Adelheid Rasche, Lipperheide Costume Library/ Art Library Berlin, Germany

On ‘Spring Fever’ for ELLE:

“Thank you so much…it looks amazing.” – Anja Behrendt, Public Relations, Departmentstore Quartier 206, Berlin, Germany

On ‘Priscilla’s Christmas Wish list’ for ELLE

“Dear Priscilla, thank you so much! Great article, we are very happy about it.” – Laura Koerver, Marketing & Public Relations, KaDeWe, Berlin, Germany
On ‘From Berlin with Style’ for L-ATITUDE:

“Priscilla, I loved reading your emotional fashion reportage from Berlin. I wish I could fly there to-morrow and follow step by step what’s described in your fantastic story. Compliments and warm greetings.” – Diego Pamplona, Horplan SAS (Management Consulting & M&A Strategies for the Luxury Industry), Milan, Italy

On ‘Fabulous Faux’ for L-ATITUDE:

“I enjoyed both your blog and your article, Priscilla. They were well written and beautifully illustrated. Thank you.” – Carole Tanenbaum, Art curator and owner and founder of Carole Tanenbaum Vintage Collection, Toronto, Canada

On ‘Once upon a time in Moscow’ for L-ATITUDE

“Wow, Priscilla!! Amazing article!” – Christina Omelchenko, Global Communications manager Estee Lauder/Tom Ford at Estee Lauder Group, Moscow, Russia

On ‘Vive La France’ for L-ATITUDE

“I’m so proud to know someone with such amazing talent! I just read two of your articles and I’m hooked! I adore the Audrey Tautou photos and I completely agree, Clémence Poésy does exemplify that “je ne sais quoi!” I adore her personal style, she can be wearing jeans and white tee and look incredibly chic! You have such eloquent vocabulary when it comes to the fascinating world we love, called fashion.” – Rebecca Paz, Jewelry Designer and Founder BECK Designs, New York

“I chanced upon your webpage and have been stuck to it for the past 3 hours. You have a beautiful expression that reflects in each of your articles and illustrations. I have been a student of Fashion Management and have closely worked with Fashion houses in India, but have never felt the personality of Fashion as beautifully, as your writing made me. Thanks a lot for enlightening.” – Rohini Sharma, LVMH Group, Mumbai

“Thank you for allowing me to guest post! I’m glad that I am able to connect with fabulous individuals like yourself.” – Anya Sarre, Hollywood Celebrity Stylist, Chief Accessories and Handbag Stylist for ShoeDazzle, named “Best Television Fashion Stylist” for her appearances on Entertainment Tonight and The Insider.

“Priscilla…now that’s how to write a headline. “The Color of Patience” pulled me right into your article…which is just as captivating. Kudos to you. You…can write!” Judy, U.S.A.

“Your writing is so skilled that one need not be interested in your topics to enjoy your blog. Unaffected, friendly, and gracefully written, it is a pleasure to read”. – John Lowe, Staff Writer at The Daily Jeffersonian, Wheeling, U.S.A.

“Hi Priscilla – It’s around 4 a.m. and I’m chewing away at the thought of getting ready for work! After reading your amusing tale I don’t want to go I would rather glue myself to the chair and just write away! I have lost all enthusiasm for my daily ‘run of the mill’ routine. Loved every word. Very inspiring. Jan. p.s. Dragging myself into the shower!” – Janice Horner, U.K.

“I find myself captivated by your writing and imagery. I am working on a publication dedicated to fashion, architecture and design. Your work is inspirational and vivid”. – Michael J. Young, Managing Partner, Liquid Design Studios, Atlanta, U.S.A.

“I really liked your blog entry ‘Eat, Write, Love’. You write beautifully.” – Graham Howard, Communications Manager, BlueFire Corporation, Sydney Australia

“You’re a brilliant writer with a well-trained eye. A pleasure seeing your blog. Thanks for sharing!”- Ann Halsig, Freelance Writer at Present Pathway, France

On: The pilot episode of “Messed Up Life”

Great show & Great writing! Props to the whole creative team. 1-Love”. – HHTV-Film, Johannesburg, South-Africa

“Priscilla, congrats! That’s quite an undertaking!” – Justin Halpern, Creator, Writer, Producer of U.S. hit sitcom “Shit My Dad Says”(CBS/ Warner Brothers), Los Angeles, U.S.A.

“It looks good! I will check the website regularly.” – Geert Maarten Van der Jagt – Manager AV Productions, MTV Networks, The Netherlands

“I thought it had a ‘Curb Your Enthusiasm’ or ‘Episodes’ (a Showtime comedy) feel to it.” – Timothy Holloway, New Media Specialist Madison Square Garden, New York City, U.S.A.

“Good writing, xclnt production value, well cast.” – Michael Kerr, Independent Writer/ Producer, Michael Kerr Company, Hollywood, U.S.A.

“The quality looks great, also that’s the best quality video I’ve ever seen on YouTube.” – Michael Grimes, Grimes Communications, Texas, U.S.A.

“Liked the concept, good start. My hat off for doing it.” – Stavroula Logothettis, Producer/ Writer/Presenter at 206 Productions Inc., Greece