We draw from our deep expertise in the fields of international expansion, market-entry, strategic brand and retail value creation, business turn-around & change, store portfolio expansion, merchandising, franchise development, storified branding, retail marketing, brand writing and journalism.
Our clients range from medium-size companies to industry leaders—spanning across global fashion, beauty & lifestyle brands, fashion & lifestyle multibrand retailers, commercial real estate developers, mall owners and investors.
We advise on strategy, operations, merchandising and marketing, and we translate business strategies and goals into successful results across international retail-, wholesale-, franchise- , and off-price channels. Depending on the challenge, solutions may include the following:
Strategy & International Growth
We work with clients to achieve sustainable growth and value creation through strategic planning and focused execution. We support clients in expanding markets, improving formats, building and negotiating strategic partnerships and multi-channel retailing.
- We locate, define, negotiate, build and manage successful franchise relationships for both franchisors and franchisees. We identify which franchise opportunites best suit certain locations, assist mall owners and franchisees in finding concepts that take in consideration local culture and synergy, and offer our continued support throughout the entire franchise experience.
- We work with mall owners to allocate their overall investments while also identifying the right format, layout, merchandizing, and positioning for existing and new stores. We focus our efforts on driving the performance of a store portfolio, growth through acquisitions, and unlocking the value of commercial real estate holdings as a shopping destination.
We help brands and retailers define the benefits and experiences of using story to make their brand(s) relevant, distinctive, and credible to customers, and develop strategies to differentiate brands through superior story-centric positioning.
- We identify marketing communication tools in line with brand guidelines to increase footfall, conversion rates and client repurchasing, and manage marketing programs and initiatives.
- We translate international brand values for local markets and ensure that all store-communication creates awareness, inspires target consumers and optimizes store performance.